🍽️ What to Order

Expert recommendations based on quality, value, and visitor feedback

Item Price
Create-Your-Own 11" Pizza
Build your perfect pie from scratch: choose from hand-tossed or gluten-free crust, house-made sauces, premium cheeses (including vegan), and a huge variety of meats, veggies, and finishing drizzles. Unlimited toppings included.
 $13.99
Create-Your-Own Salad
A massive salad bowl loaded with your pick of fresh greens, proteins, veggies, cheeses, and house-made dressings. Vegan and gluten-free options available.
 $10.99
Calzone
Stuffed with your favorite toppings and cheese, then baked until golden. All the customization of the pizza, wrapped up to-go.
 $12.99
Signature “Lab Creations” Pizzas
Chef-inspired combinations for those who want to skip the guesswork. Fan favorites include the “Mad Scientist” (spicy pepperoni, sausage, jalapeños, and hot honey drizzle) and the “Veggie Genius” (a vegan delight packed with seasonal produce).
 $13.99
Desserts (S'mores Pizza, Brownies)
Indulgent treats like the S’mores pizza or gooey brownies. Rotating, but always fresh-baked in-house.
 $3.99 – $5.49
Fountain Drinks & Craft Sodas
Bottomless fountain drinks and a rotating selection of regional craft sodas.
 $2.49

Menu Highlights & Signature Dishes: The star here is the “build-your-own” pizza or salad experience—think of it as the pizza world’s answer to Chipotle, but with even more topping options (over 87 million possible combos, according to the staff). Every pizza is made to order and cooked in a high-heat oven for a crispy, chewy crust. If you’re feeling indecisive, the “Lab Creations” menu offers tried-and-true combinations, with the “Mad Scientist” and “Veggie Genius” consistently topping customer favorites lists.

Dietary Options: Dells Pizza Lab is a standout for inclusivity, offering gluten-free crusts, a full vegan cheese option (Daiya), and a wide range of non-dairy, nut-free, and vegetarian toppings. Staff are knowledgeable about allergens and always happy to accommodate special requests—just ask at the counter.

Insider Recommendations: Research shows locals gravitate toward loaded veggie pies with spicy drizzles, while tourists love the all-meat combos and the S’mores dessert pizza. For the best value, pile on the premium toppings (there’s no upcharge) and split a dessert. The calzone is great for takeout or if you’re eating on the go.

Practical Info: All menu items are available for dine-in, takeout, and delivery (via UberEats). No reservations—walk-in only, with typical waits of 15–30 minutes during peak dinner and weekend periods. Payment is cashless-friendly (credit/debit accepted, no checks); standard U.S. tipping is appreciated at the counter. Nutrition and allergen details are available on request—just ask the staff for specifics, especially if you have severe sensitivities.

✨ The Experience

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Casual, Modern Ambiance
Dells Pizza Lab nails the relaxed, contemporary vibe—with bold colors, science-themed decor, and an open kitchen where you can watch your pizza being assembled. The space feels upbeat and welcoming, perfect for families, groups, or solo diners looking for a low-key meal.
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Fast-Casual, Counter Service
Order at the counter, customize your meal in real-time, and watch it bake in minutes. Staff are friendly and helpful, though during rushes service can slow down (expect 15–30 min waits at peak). Food is delivered to your table or packed for takeout with care.
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Family-Friendly, Mixed Crowd
You’ll see everything from vacationing families and sports teams to local college students and couples. Noise levels are moderate—even when busy, it’s easy to hold a conversation. Kids are welcome and there are high chairs available.
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Flexible Seating & Outdoor Patio
Seating is a mix of tables and booths, with a small but pleasant outdoor patio for warmer months. The layout is open, but capacity is limited—so during peak times, you may have to wait for a table (especially with larger groups).

❓ Frequently Asked Questions

Does Dells Pizza Lab offer gluten-free or vegan options?
Yes—gluten-free crust and vegan cheese (Daiya) are available for all pizzas and calzones. Many toppings are plant-based, and you can build a fully vegan or gluten-free meal. Staff are trained to avoid cross-contamination, but those with severe allergies should notify the team for extra precautions.
Can I order for takeout or delivery?
Absolutely. Dine in, order at the counter for takeout, or get delivery via UberEats. Online ordering is streamlined, and pizzas travel well thanks to sturdy boxes. During peak times, allow a bit of extra prep time for large orders.
Do I need a reservation? How long is the wait?
No reservations are accepted—Dells Pizza Lab is walk-in only. At peak lunch and dinner hours (especially weekends and summer), waits can be 15–30 minutes. For shorter waits, visit before noon or after 7:30 PM.

📖 About Dells Pizza Lab

Dells Pizza Lab opened its doors with a simple mission: bring fresh, fully customizable pizzas to Wisconsin Dells in a fun, fast-casual setting. Inspired by the “create your own” trend, the owners designed a menu and assembly-line system that puts the guest in control—no upcharges for extra toppings, no limits on creativity. Over the years, Dells Pizza Lab has earned a loyal local following and rave reviews from visitors, thanks to its commitment to quality ingredients, allergy-sensitive offerings, and friendly, efficient service. The science-lab theme is more than a gimmick—it’s a nod to their experimental, guest-driven approach. This spot has become a community favorite for birthdays, team outings, and casual nights out, and is recognized for its role in making Wisconsin Dells’ food scene more inclusive and fun.